Having spent a 39
year career in business, I learned the importance of responsive communication.
To negotiate a contract, close a deal, hire employees, or develop a successful
product all required clear and consistent communication. As I entered the
publishing world with my first book released in 2007, I found many instances of
communication that became one way or nonexistent. I refer to this as speaking
into the void.
Here’s one
example. Agents used to send form letters when they rejected a writer’s query.
A success would be a letter that had constructive suggestions. Now many agents
don’t even bother to reply. On numerous web sites agents merely state that if
you haven’t heard from them in six weeks they’re not interested. I can
understand how this situation came about. Two years ago at a writers conference
a literary agent described how her agency had received 36,000 query letters in
one year and out of these signed seven new writers. Clearly, they couldn’t
respond to all these queries without having a large staff. But from a writer’s
standpoint, it’s frustrating to get no reply.
I also hear from
publishers that one of the things they look for in authors is the ability to
meet deadlines and keep the publisher informed of progress. My experience is
that the authors are better at this than many of the publishers.
There are many
reasons that writers turn to self-publishing, but the main one is control. When
self-publishing, you have to manage the editing, cover art, production and
distribution, but these items are under your control. Still, communication and meeting
deadlines are needed from people hired to perform services.
On the flip side,
in traditional publishing, it’s wonderful to have others bear the upfront
expenses and manage the process if there is good communication.
What has been
your experience?