When
a new book of mine is published, I have promotional postcards produced. Over
time I have build up a snail mail list of people interested in my books, and I
notify them with a postcard that has the cover art of the new book along with a
short blurb on the address side of the postcard.
I
also take postcards when I do events and conferences so that attendees can pick
them up as a reminder of my books.
I
am fortunate to have a daughter-in-law who is a graphic artist. I send her the cover art and the written copy
so that she can design a professional postcard for me. Then I have them
printed.
Here
is the result for my just released book, The Front Wing:
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