Advice from Publicist

I recently attended a Zoom call with a presentation by publicist Joe Marich. He had some excellent comments for authors. Starting with your story, ask yourself if this is a story worth telling. Second, why should readers care, in other words, what makes your story stand out. Third, which specific people will be interested in your book. Your story won’t appeal to everyone, so find your target audience. Fourth, prepare a five-minute segment that you can present to tell your story and why readers will be interested. He had other useful comments, but these where the core messages.