Thursday, March 25, 2010
I attended a teleconference put on by Harlequin earlier this week on the subject of social media. I was invited because my two books, Retirement Homes Are Murder and Living With Your Kids Is Murder, have been released by a Harlequin imprint, Worldwide Mysteries, for direct to book club editions. The session covered an overview of the various forms of social media including web sites, blogs, Facebook and Twitter. One of the interesting statements made concerned the 12:1 rule, which is, post information that is useful to others twelve times for every self-promotion post. This makes all the sense in the world. If we engage and are active in whatever forms of social media we choose, then it’s perfectly acceptable to do blatant self-promotion (BSP) once in a while.