I used to use Mailchimp to send emails to my list. Now I’m using Beehiiv. I send out emails to my list when there is new information about my books. For example, I have a middle grade mystery that will be published in November. I’ll send out notification about this as it approaches. I also send out emails about anniversary dates for published books. In August I will note the thirteenth anniversary of the publication of Senior Moments Are Murder, the third book in the Paul Jacobson Geezer-lit Mystery Series.
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