Thursday, November 21, 2019

Use of Promotional Postcards

When a new book of mine is published, I have promotional postcards produced. Over time I have build up a snail mail list of people interested in my books, and I notify them with a postcard that has the cover art of the new book along with a short blurb on the address side of the postcard.

I also take postcards when I do events and conferences so that attendees can pick them up as a reminder of my books.

I am fortunate to have a daughter-in-law who is a graphic artist.  I send her the cover art and the written copy so that she can design a professional postcard for me. Then I have them printed.

Here is the result for my just released book, The Front Wing:

 
 

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